APSYS CALLS ON TERRES ROUGES TO CREATE AN ARTISTIC SCENOGRAPHY AT 2 ROND-POINT DES CHAMPS-ÉLYSÉES
To show the total surface and the importance of the shop windows, to arouse interest, to enhance the space, to make it vibrate… such was the creative request of Apsys to Terres Rouges (entity of the Pigments group), in order to highlight this strategic location on the most beautiful avenue in the world.
The Terres Rouges teams installed nearly 112m² of colored adhesives, highlighting the colorful creations of contemporary artist Andreea Robescu, who, with a pop and dreamlike look, hijacks fashion photographs with markers, acrylics and abstract shapes.
The extravagant shapes intermingle to leave room for the imagination of passers-by but also of all the brands wishing to invest the avenue. By addressing all the universes, the artist associates colors and graphics, like an open-air museum. By dressing up this XXL format shop window, the address, currently available, is already becoming an unmissable place.
« Apsys is committed, through all its projects, to deploying an emotional and artistic experience that makes the city vibrate! The flagship at 2 Rond-Point des Champs-Elysées, with its iconic windows, couldn’t fail to be part of this! » Eléonore Villanueva, marketing, communications and CSR director at Apsys.
© Photography : Laurent Clément