novembre 12, 2019


Apsys is adopting a new, modern and mobile identity to better express its know-how and its ambition: to make the city vibrate! This strong and daring identity, designed by Matador, aims to support and accompany its ever more urban positioning and its strategy of diversification to all the functions that make up the city.


A passionate player in the city and in commerce since 1996, Apsys is an expert in complex urban operations and has shown a pioneering spirit in terms of mixed programming, by associating, depending on the sites, shops, housing, offices, hotels, museums , public spaces… Iconic projects such as Manufaktura (in Lodz in Poland), rehabilitation of old textile factories, Beaugrenelle, driving force for the requalification of the Front de Seine district in Paris, Les Rives de l’Orne (in Caen) and Muse (in Metz), creations of mixed urban centralities, attest to this urban know-how and the ability of Apsys to generate a positive impact for the regions and people who work there. Our current projects including 10 Solférino, requalification of the former headquarters of the PS, Neyrpic, transformation of a Grenoble industrial wasteland into a place of life, exchange and experience, and Bordeaux Saint-Jean, creation of an ideal urban district (mixed, inclusive, lively and virtuous) between the station and the Garonne, fully fits into this dynamic.

In order to better express this urban added value and accelerate its strategy of diversification to all the functions that make the city, Apsys adopts a new identity, based on a strong strategic platform: « Make the hearts of men and cities beat » («We make people’s and cities’ hearts beat »).


This new identity, designed with Matador, the local agency, is based on several vectors:

  • A simplified logo (in flat design), more agile and plural (developed in 4 colors)
  • A new signature: “making cities vibe” (“faire vibrer la ville” in French).
  • A new advertising campaign, which, as always in Apsys’ reflections and communications, puts women and men at the heart.