FROM NOVEMBER 12 BEAUGRENELLE WILL WELCOME GALERIES LAFAYETTE
From November 12 at 10 a.m., Beaugrenelle will welcome the new concept of « department store » of Galeries Lafayette: a modern, designer and friendly department store, offering a selection of brands and products perfectly suited to the expectations of the clientele of the west of Paris and visitors to the center.
With this arrival, Beaugrenelle, an essential address for chic and trendy shopping in Paris, will cross a new level of performance. The brand will, in fact, allow Beaugrenelle:
- to further satisfy its CSP + clientele, fashion and lifestyle fans
- strengthen its grip on its « bastion zone » – the great west of Paris – and set out to conquer a larger catchment area
- to continue to grow in power for the very strategic tourist clientele.
To welcome the Galeries Lafayette (8,000 sqmon 4 levels), the spaces of the Beaugrenelle Panoramic block, in which the department store is located, have been redesigned. Its kaleidoscope canopy was extended with a magnificent « glass origami », designed by VPdesign – Valérie Poli, an interior architecture subsidiary of Valode & Pistre.
The arrival of Galeries Layatette is the culmination of the proactive asset management strategy led by Apsys and embodied in particular by a process of constant improvement in the merchandising mix at Beaugrenelle. In recent months, Nike and Tommy Hilfiger have grown to offer spectacular new concepts, the Côme, Rituals, Etam and My Jolie Candle brands have joined Beaugrenelle and the brands Marie Sixtine, Sessün and Maison Plisson are preparing to do so.
Crédits : © Galeries Lafayette / Valode & Pistre / Apsys8