MEET US AT MAPIC ! P-1/G50
This year again, MAPIC 2019 will be an opportunity for Apsys to reveal a rich actuality, with several operations consolidating the group’s strategy and highlighting in particular two of the main themes of the exhibition this year: the customer experience and the retail mix.
FOCUS ON THE GROUP’S NEWS
Opening of a Galeries Lafayette department store in Beaugrenelle Paris
Galeries Lafayette arrives in Beaugrenelle! As part of its reinvention strategy for its French network, the brand chose Beaugrenelle to set up a new concept of modern, fun and experiential department store. On 6000 sqm,the Galeries Lafayette de Beaugrenelle will offer a rich and cutting-edge fashion and beauty offer, complementary to the Beaugrenelle offer to welcome this prestigious guest, the Panoramic de Beaugrenelle island has had a makeover: a magnified canopy – the architects Valode & Pistre extended the kaleidoscopic motif of the glass roof over 2 floors. Essential address for premium and trendy shopping in Paris, Beaugrenelle welcomes a mix of exceptional brands in the worlds of fashion, beauty, home, leisure and flavors, as well as an ever-changing cast of pop-up stores (a concept, « The Collection By », is even dedicated to the ephemeral reception of innovative or more confirmed labels). As part of its brand rotation strategy, Beaugrenelle is constantly improving its merchandising mix. So joined our flagship store: Como, Rituals, Etam, My Jolie Candle, the spectacular new concepts from Nike and Tommy Hilfiger and, soon, Marie Sixtine, Sessün and Maison Plisson.
FOCUS ON PROJECTS TO DISCOVER AT MAPIC
Bordeaux Saint-Jean, the creation of an urban ideal (33)
In a city recognized for its art of living, Bordeaux Saint-Jean aims to create a new urban ideal close to the station: an inclusive, lively and virtuous district that combines functions, anticipates new uses and develops numerous living spaces and sharing. Designed by Maison Edouard François, the project’s architecture, contemporary and respectful of the Bordeaux soul, deploys a strong and fruitful gesture: the creation of a pedestrian axis that relieves the station at the Garonne and extends the experience of the platforms. A true island of freshness, Bordeaux Saint-Jean reintroduces nature into the city thanks to a meridian in the open ground and the presence of plants and water. Place of meetings and exchanges with its alleys and small squares where life is good, Bordeaux Saint-Jean will be a precursor of the city and the lifestyles of tomorrow.
Steel, “Active shopping resort” in Saint-Etienne (42) / SPRING 2020 OPENING
As part of a global project to requalify the main city entrance to Saint-Etienne (led by Epase), Steel will be a benchmark city entry concept in urban, commercial and experiential terms. Steel is developing iconic architecture and design (signed SUD Architectes, Atelier Rivat and Studio Briand & Berthereau) including a spectacular roofing inspired by local markers. Steel will offer a merchandising mix structured around powerful home / DIY, sport and leisure, family equipment, catering and a generous customer experience with 5,000 sqm of indoor activities and 37,000 sqm of green space. Steel is part of a demanding sustainable development approach; soft mobility and biodiversity will be favored.
Neyrpic, an energizing experience in Saint-Martin-d’Hères (38)
Neyrpic will be a hybrid, experiential and energizing place where shops, leisure, sports and nature will be intrinsically linked. For this requalification of a flagship of the local industrial heritage, the architect, Maison Edouard François, imagined an architecture that is both creative and respectful of the memory of the place. The project will revolve around an outdoor plaza which will host leisure and play areas, terraces and events. Neyrpic will deploy generous public spaces, creative programming (brand new in the city, leisure and restaurants, local shops, concepts carried by local merchants, coworking space, places of creation, association hall …), services and numerous events! Neyrpic will be exemplary in terms of sustainable development (photovoltaic panels on the roof, natural cooling thanks to the historic roof-shed, reused rainwater) …