ICSC SOLAL AWARDS : 4 AWARDS FOR POLSKA APSYS
Organized by the International Council of Shopping Centre (ICSC), the Solal Awards reward the best marketing campaigns of the retail sector in Europe and South Africa.
Posnania won two awards at the ceremony ! The center won Gold Solal in the category « Tactical activation » for its Posnania Shopping Cardio Challenge campaign deployed during winter sales and encouraging the visitors to « stick to their good resolutions » proposing them to play sports during their sessions shopping.
Posnonia also received a Solal Silver award in the category « Customer Service » for its multifaceted programm #better2gether for stores managers and their employees.
Galeria Katowicka received a Gold Solal award in category « Corporate Social Responsibility » for its operation « Katowicka for Austim ». This program aims to make the center ever more accessible to visitors suffering from an autism spectrum disorder, in particular through the establishment of time slots during which the music and light of its stores can be dimmed on demand, a dedicated rest room, an awareness campaign for visitors to the center or training for employees.
In this category, Manufaktura received the honnor award for « World of comics ». During this campaign, illustrators of comic books participating in the International Festival of Games and Comics specially created canvases to decorate stores undergoing renovation. Once the work was completed, these canvases were recycled into bags.