STEEL UNVEILS ITS COMMERCIAL PROGRAMMING AT MAPIC
Apsys unveils Steel’s commercial programming during the 2018 Mapic edition. Structured around 3 linchpins – shopping, leisure and food – Steel’s commercial offer regroups brands leaders on those universes. Maison du Monde, Boulanger, Mango, Basic Fit, Fête Sensations, Woko and Old Wild West, inter alia, will join Leroy Merlin, Décathlon, Orchestra, Kiabi, Gémo and others !
Place of leisure and shopping Steel will offer the last generation of concepts and inescapables brands to its visitors, at a format which aren’t available in the city centre. 60% of this « Active shopping resort » brands will be new in Saint-Etienne’s area.
« We want Steel to be a driver for the Saint-Etienne’s agglomeration and a new reference of cities’ outskirts shopping places: the adhesion of key brand enforces the strenght of our concept », said Maurice Bansay, Apsys’ founding president