APSYS PRESENTS ITS INNOVATIVE CONCEPT, DEDICATED TO POP-UP STORES: « THE COLLECTION BY »
Apsys presents at Beaugrenelle its innovative concept, dedicated to pop-up stores : « the Collection by ».
Since its creation, Apsys always tried to offere an innovative, constantly renewed and generous customer experience. Vector of creativity thanks to its dynamism and agility, the ephemeral trade imposes itself as a strong axis of Apsys innovation strategy.
After a successfull launch at Muse (Metz), « The Collection By », new concept of ephemaral trade shop imagined by Apsys, has just opened in Beaugrenelle. The first brand to invest the place is the underwear brand Le Slip Français. With this concept of exclusive shop, Apsys plebiscites the brands’ creativity (renowned brands, young creators, emerging brands or pure players), in all universes, by dedicating them a ready for use sell space. The principle is simple: a new brand invests the shop « The Collection by » every 3 to 6 months to expose its collection and meet new consumers.
« Creatin this concept, t « The Collection By », reflects Apsys’ ambition of increase brands’ attractivity, by always offering them innovative, performing and facilitator devices. It’s also an excellent way to anticipate and source the actors and universes of consumption, said Marc Wainberg, Deputy Managing Director Leasing »
Read the presse release (in French)
Photo credit: Benjamin Guedj