MUSE RECEIVES THE CNCC AWARD OF THE BEST SHOPPING CENTRE CREATION 2017
Muse, the last Apsys’ iconic creation which opened it doors on November 2017 in Metz, received yesterday the award of the « Best Shopping Centre Creation », discerned by the CNCC. Given as part of the SIEC, inescpable event of the French shopping centre industy, CNCC’s Awards honour commercial best realizations and projects.
Muse is one of the most important operation in one piece those last years in province. The architecture, made by Jean-Paul Viguier, organize a remarkable mixed urbanity thanks to the association of shops, housing and officies (over 80 000 SQM). It also has an opening on the city in a « in-out » approach. The shopping space, the beating heart of the district, has been conceived as the place of all inspirations thanks to a large brand range (largely exclusive in Metz), pop-up stores, living spaces, resting and creative spaces, but also to phygitals innovatives devices and an art piece collection, specialy designed by internationals artists for Muse, including Julio Le Parc.
This award is rewarding a powerful operation, so on the urban level than on the commercial one.
« With Apsys’ teams, we are very proud of this award, because it crown a novative and powerful realization on the urban and commercial level. Indeed Muse is a urban island mixing functions, which was very forward-thinking at the time of the project’s launching. This has been an incredibly complexe operation to create and realize, because it associated 5 promotors and 6 architects, said Maurice Bansay, Apsys’ Chairman.